Social media is a powerful and cost-effective marketing channel which you just can’t afford to ignore. Whether your audience are on LinkedIn, Instagram or Facebook, it’s becoming ever more important in selling windows, doors, and all the related products that go along with that.
Lots of our customers are already active on social media, but we know there are others who could benefit from some help to get started or, more likely, improve what they’re already doing. That’s why we hosted our ‘Demystifying Social Media Marketing’ workshop exclusively for AluK customers at the London Design Studio this week and, as we expected, the response was fantastic.
15 customers joined us for what was billed as a ‘beginner’s masterclass’ in how to make the most of social media in our sector. All delivered free as part of our customer sales and marketing support package, it included step by step guidance from the specialists at the social media company Spaghetti Agency, as well as insider tips from the AluK team.
Some of the most valuable insight shared during the day included:
• Make the most of the algorithms that dictate when and where your content will be shared by tagging, following and commenting on other people’s posts. It’s helpful to use tools that are new to the various platforms, such as polls on LinkedIn, and try not to use scheduling tools such as Hootsuite for all your posts because algorithms now favour organic content.
• Use fixed content pillars to help you come up with content – everything from team news, case studies and heritage stories, to added value tips and advice is useful.
• Use video content as much as you can and learn how to create reels for Instagram and Facebook and carousels for LinkedIn.
• Research the hashtags which are the most used and searched in your sector of the market, and then stick to two or three and use those regularly.
And, at the end of the workshop, Todd from Spaghetti Agency asked all the customers who came along for their key takeaways. They said things like:
• I should have the confidence to show more personality on LinkedIn and have more fun with Facebook and Instagram.
• If it takes 20+ touchpoints before a potential customer gets in touch, then we need to start splitting valuable content like blogs across lots of platforms and even consider sponsored posts as well.
• We’re new to social media, so it would be better for us to concentrate on doing one platform such as Instagram really well and learn as much as we can, before we move on to the rest.
• We should try to get the whole team involved in generating content and even create a company WhatsApp group specifically to share ideas.
• It’s reassuring to know that it doesn’t really matter what day or what time we post content – we just need to get it out there.
In fact, everyone who attended was so enthusiastic about the workshop and the value they got from it that we’re planning to repeat the session at other venues across the UK later in the year. AluK customers can get in touch via info.uk@aluk.com to register their interest and we’ll let you know when further dates are available.
