AluK said from the beginning of the first lockdown that it would use its considerable resources to support customers throughout the crisis. It has been true to its word with valuable new marketing initiatives such as an online Marketing Academy, practical digital marketing support, and a new dedicated digital learning platform to support customers operating in the trade and commercial sectors.
Its latest investment is aimed at customers operating primarily in the resurgent retail market and is a brand-new consumer website designed to inform and inspire, as well as to generate retail enquiries.
Now live at www.alukhome.co.uk, the new website has been beautifully designed with lots of stylish visuals and useful information for both homeowners and installers. It is aimed at those who might be considering aluminium windows and doors for the first time and includes plenty of design advice, as well as case studies showing stunning transformations in traditional, heritage and modern properties.
There’s a helpful guide answering the most frequently asked questions on products, performance and security, and consumer-friendly explanations of everything from configurations to finishes, U-Values and WERs, and glazing options.
Alex Gallop, AluK’s Marketing Communications Manager, explained that the aim of the website is to show homeowners just how easily how they can use AluK’s range of modern, energy efficient windows and door to realise their design dreams – no matter what age or style of property they live in.
She added: “We’ve optimised the website so that it will rank highly in online searches and help to generate enquiries which we can pass directly on to our customers. It will be updated regularly of course with new products and projects, and the stunning gallery wall we’ve created will become a showcase for our customers’ very best work.
“The previous consumer website generated more than 500 leads every month for our network of fabricators and this new site will undoubtedly bolster that figure which is great news for customers.”