AluK’s free online Marketing Academy, designed, created and launched during the first COVID lockdown, was named the Customer Care Initiative of the Year at the G-21 Awards.
The Academy was developed exclusively for AluK customers and aimed to give them the marketing tools they needed to get their businesses on the front foot as soon as the lockdown was eased, as well as providing the safety policies, posters and guides they needed to get back to work.
It was packed with downloadable toolkits, blogs, tutorials and videos on everything from getting started on social media to creating great case studies and e-shots. It definitely hit the right note, with almost 40% of customers signing up, and really high levels of engagement and great feedback. In the first six weeks alone, the Academy had over 500 page views, and almost 300 sessions.
Alex Gallop, AluK’s Marketing Manager, who was responsible for creating the Academy with the help of her in-house team, said: “AluK’s ethos is very much about putting our customers at the heart of everything we do, so to be recognised for that at the industry’s premier awards event is really thrilling.
“We all know that when business is tough you need to focus on your marketing, so it made perfect sense to share our knowledge, skills and practical tips with customers at the moment when the outlook was so uncertain. The Academy is still live, of course, and has become an integral part of AluK’s customer support offering.”