10 Mar 2025

Time To Upgrade To AluK

Time To Upgrade To AluK

Our message to fabricators and installers visiting the FIT Show is that 2025 is the year to ‘upgrade Your system’.

We want businesses who are disappointed or disillusioned with their existing supplier to see how much better things could be with an upgrade to AluK.

Managing Director Russell Yates, explained: “2025 looks challenging in terms of tightening market conditions and fragile consumer confidence, but there are still lots of opportunities ahead for those who are agile, adaptable and innovative.

“Having the right supply partners in place is a prerequisite for that, so if you think performance of your existing supplier is holding you back, it’s time to come and talk to AluK.

“Since I returned here in 2023, our focus has been on delivering an outstanding experience for our customers, and I’m extremely confident that we now have a standout offering in this marketplace. 

“In the lead up to FIT, we’re highlighting all the benefits that now come from partnering with us – from the experience and commitment of our team to our package of both new and well-loved products. 

“We’re emphasising to fabricators that everything we sell is manufactured and stocked in the UK – so no let downs and no long lead times, and where even the paint line is in-house – so guaranteed quality and a more sustainable and streamlined service. And we’re reminding the market that we are the one of the only aluminium systems companies with our own full size test rig available for customers to use, and that we have not one but two stunning design centres – in London and in Chepstow – which they can use as an extension of their own showrooms.

“AluK has the infrastructure, the resources and the processes to outperform the competition, but beyond that we also now have a culture which puts the customer at the heart of everything, and visitors to our stand at the FIT Show will get a taste of that.”

Full details of the new AluK products which will feature on the stand (S60) at FIT will be revealed soon.

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