If you’re a regular visitor to the site, you can’t have failed to notice the transformation as we roll out our new ‘Leading the Way in Aluminium’ campaign. You’ll be seeing plenty of this across the trade and commercial media this year and in lots of our regular communications.
We’re proud to say that we’re Leading the Way in the key areas which we know really matter to our customers - expertise, innovation, collaboration, service and support.
This is much more than a marketing campaign though – these are the fundamental values which drive AluK as a business, and you can be sure that there’s plenty of substance behind our claims.
Over the coming months, we’ll be demonstrating just how we stand out in everything from the expertise of our 200+ strong team to the innovation in our product design; and in the way we build collaborative partnerships with specifiers, fabricators and installers, providing the kind of service and support which really adds value to their businesses.
We’re incredibly proud of the huge investments we’ve made over recent years in our facilities - our new 350,000 sq ft headquarters, our brand new fully integrated finishing and paint line, and our market leading Academy training centre all place us way ahead of the competition. But, these are not what we’re focusing on in this campaign – it’s the skills of our people, the creativity of our product designers, the integrity and honesty of our sales engineers, and the flexibility and commitment of our service and support teams.
Watch this space to find out more....