After two years away, Alex Gallop has returned to AluK in a new Head of Marketing role – responsible for formulating and planning AluK’s marketing strategies and managing all of the systems company’s marketing communications.
Alongside Alex, Lydia Pevsner has also been promoted to Senior Marketing Executive, with a particular focus on providing marketing support to customers.
Alex commented on her new role: “I’m still as passionate as ever about the AluK brand and really enthused about the direction the business is moving in since Russell Yates returned, with the renewed emphasis on supporting customers and strengthening our relationships with them.
“We’re rolling out some really exciting new products and service initiatives, and we’re already planning our spectacular return to the FIT Show in 2025.”
Alex spent three years at AluK from 2019 until 2022 as Marketing Communications Manager. During that time, AluK won the G-Awards Customer Care Initiative of the Year twice in a row – the first time for the marketing support package Alex and her team put together to help AluK boost their businesses during COVID, and the second time for the hugely impressive customer support programme that Alex spearheaded to guide them through the changes to Part L.
She added: “Customers can expect more of the same in terms of practical support and new marketing tools and resources, boosted by Lydia’s promotion, and they can also expect AluK to be leading the way on key industry issues such as sustainability and legislative standards.
“The market has changed considerably since 2022, but the opportunities for AluK and our customers are arguably bigger than ever, and I’m putting in place a very ambitious agenda to help us all make the most of those.”
